Augmented reality coming to an art installation near you

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Calling all artists, technology fans, art lovers, or anyone who just wants to see something really cool! Downtown Orlando is about to have a very unique public art installation that you can experience on your walks around town. “CITY UNSEEN” produced and curated by Snap! Orlando opens artistic borders by launching the city into Augmented Reality (AR) experiences. This technology is cutting-edge and and is a fusion of art and technology in the 21st century.  

Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are “augmented” by computer-generated perceptual information. In this way, augmented reality alters one’s ongoing perception of a real-world environment. The value of augmented reality is that it brings components of the digital world into a person’s perception of the real world, and does so by simple display of data, but through the integration of immersive sensations that are perceived as natural parts of an environment. 

Intrigued yet? You have to see it to believe and understand it. You will physically be entering through a door into another world, if you will. The Thornton Park District AR installation will transport you from the lawn on Lake Eola to Andy Warhol’s “Silver Clouds.” A “CITY UNSEEN” app allows users to enjoy the full range of art installations and immersive AR experiences through their personal phones. 

Orlando is joining other cities as one of the pioneers of this type of contemporary art: brilliant fusions of works by internationally renowned artists and as a citywide experience. The areas that are slated for your AR experience are Dr. Phillips Center for Performing Arts lawn, Thornton Park District lawn in front of EO Inn, Green Bank Building Lawn, Sam Flax, Snap! and Inside Out audio-visual mural on Mills. You will not want to miss this opportunity to witness the future of art and technology. 

The first event is October 6 from 8-11 p.m. on the First Green Bank lawn in downtown Orlando. Snap! Orlando presents “ray:trace,” a large-scale projection-mapped mural installation by Turkish digital artist Can Büyükberber. “ray:trace” is an audio-visual experiment at the intersection of light, space and time. The installation presents a sensational collapse of dimensionality by tracing the path of projected light on a 110 ft. wide mural. The presentation will occur every half hour starting at 8 p.m. and ending at 10 p.m.  

Opening night is on November 2 at Snap! On November 3, there will be a guided tour of the installations with some of the artists showcasing their work. Below is the calendar of events: 


“CITY UNSEEN” Pre-event/Projection 

Date: Saturday, October 6, 8-11 p.m.  



“CITY UNSEEN”: A New [AR]t Experience Opening Night 

Date: Friday, November 2, 7-10 p.m.  



“CITY UNSEEN” Guided Tour  

Date: Saturday, November 3, 2-5 p.m.  


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